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Marina Food 1791 Decoto Rd.
Union City, CA
Location Profile: Marina Food is located in the Union City central business district across from City Hall. It is the anchor store in a mostly Asian shopping center that includes May Flower Restaurant, Mongolian Hotpot, China Tofu, Shengkee Bakery, Little Potato, Banyan Tree Malaysian restaurant Cathay Bank, Tapioca Express and 20 other businesses . Marina Food attracts visitors of many demographics including lunch crowds from the government agencies, as well as routine Chinese, Japanese, Filipino and Korean patrons.
Scrolling Lightboxes Top
Display Size/Type: Scrolling Lightbox
Display Frequency: 8,300 views/month per lightbox
(each ad displays for 17 seconds every 2 minutes from 9am to 10pm)
Shopper Traffic Count: 27,000/month; 324,000/year
Viewership: 100,000 Gross Impressions/year
Viewable Locations: Viewable at parking lot and store entrance
Gross CPM: Rate card available upon request
* Additional combo rates available: Multiple locations; Less than annual contract. Call for quote.
Note: Maximize impact by ordering one ad spot at each of the lightboxes. Every shopper will remember your ad message.
 
Big Screen TVs Top
Display Size/Type: Two 32" Big Screen TVs
Display Frequency: 4,680 views/month per lightbox
(each ad displays for 15 seconds every 10 minutes from 9am to 10pm)
Shopper Traffic Count: 16,500/month; 198,000/year
Viewership: 56,100 Gross Impressions/year
Viewable Locations: Viewable at checkout
Gross CPM: 6.00/year per lightbox
 
Lightbox Display Rates: Annual Basis 2 Displays
Monthly Cost Call for quote *
Production Cost Existing video or simple text - FREE; see right column
* Additional combo rates available: Multiple locations; Less than annual contract. Call for quote.
 
Display Opening Date: opened May 2006
Actual Picture:
Actual Scrolling:  Top
 
Click to view Census Demographics
Demographic Characteristics
RACE
Total population 66,457 100.0% 65,850 100.0% 281,421,906 100.0%
     White 19,918 30.0% 19,635 29.8% 211,460,626 75.1%
     Black or African American 4,456 6.7% 4,409 6.7% 34,658,190 12.3%
     American Indian and  Alaska  Native 353 0.5% 337 0.5% 2,475,956 0.9%
     Asian 29,098 43.8% 28,837 43.8% 10,242,998 3.6%
 Hawaiian & Other  Pac. Islander 609 0.9% 605 0.9% 398,835 0.1%
Hispanic or Latino (of any race) 15,740 23.7% 15,772 24.0% 35,305,818 12.5%
SEX AND AGE
Total Population 66,457 100.0% 65,850 100.0% 281,421,906 100.0%
     Male 33,041 49.7% 32,698 49.7% 138,053,563 49.1%
     Female 33,416 50.3% 33,152 50.3% 143,368,343 50.9%
Under 5 years 4,859 7.3% 4,804 7.3% 19,175,798 6.8%
5 to 9 years 5,385 8.1% 5,330 8.1% 20,549,505 7.3%
10 to 14 years 5,134 7.7% 5,082 7.7% 20,528,072 7.3%
15 to 19 years 5,049 7.6% 5,029 7.6% 20,219,890 7.2%
20 to 24 years 4,577 6.9% 4,527 6.9% 18,964,001 6.7%
25 to 34 years 10,635 16.0% 10,476 15.9% 39,891,724 14.2%
35 to 44 years 11,174 16.8% 11,007 16.7% 45,148,527 16.0%
45 to 54 years 9,134 13.7% 9,097 13.8% 37,677,952 13.4%
55 to 59 years 2,901 4.4% 2,901 4.4% 13,469,237 4.8%
60 to 64 years 2,238 3.4% 2,238 3.4% 10,805,447 3.8%
65 to 74 years 3,062 4.6% 3,049 4.6% 18,390,986 6.5%
75 to 84 years 1,745 2.6% 1,745 2.6% 12,361,180 4.4%
85 years and over 564 0.8% 565 0.9% 4,239,587 1.5%
Median age (years) 32.8   32.8   35.3  
RELATIONSHIP
Total population 66,457 100.0% 65,850 100.0% 281,421,906 100.0%
In households 66,120 99.5% 65,508 99.5% 273,643,273 97.2%
     Householder 18,540 27.9% 18,270 27.7% 105,480,101 37.5%
     Spouse 12,389 18.6% 12,232 18.6% 54,493,232 19.4%
     Child 22,861 34.4% 22,674 34.4% 83,393,392 29.6%
          Own child under 18 years 15,643 23.5% 15,429 23.4% 64,494,637 22.9%
HOUSEHOLDS BY TYPE
Total households 18,540 100.0% 18,270 100.0% 105,480,101 100.0%
Family households (families) 15,631 84.3% 15,438 84.5% 71,787,347 68.1%
     With own children under 18 years 8,445 45.6% 8,303 45.4% 34,588,368 32.8%
Married-couple family 12,389 66.8% 12,232 67.0% 54,493,232 51.7%
     With own children under 18 years 6,947 37.5% 6,837 37.4% 24,835,505 23.5%
Female householder, no husband present 2,238 12.1% 2,217 12.1% 12,900,103 12.2%
     With own children under 18 years 1,106 6.0% 1,082 5.9% 7,561,874 7.2%
     Householder living alone 705 3.8% 700 3.8% 9,722,857 9.2%
Average household size 3.57   3.59   2.59  
Average family size 3.83   3.85   3.14  
HOUSING OCCUPANCY
Total housing units 18,795 100.0% 18,504 100.0% 115,904,641 100.0%
Occupied housing units 18,540 98.6% 18,270 98.7% 105,480,101 91.0%
Vacant housing units 255 1.4% 234 1.3% 10,424,540 9.0%
Homeowner vacancy rate (percent) 0.00   0.00   2.00  
Rental vacancy rate (percent) 1.00   1.00   6.00  
HOUSING TENURE
Occupied housing units 18,540 100.0% 18,270 100.0% 105,480,101 100.0%
Owner-occupied housing units 13,212 71.3% 13,148 72.0% 69,815,753 66.2%
Renter-occupied housing units 5,328 28.7% 5,122 28.0% 35,664,348 33.8%
Social Characteristics
EDUCATIONAL ATTAINMENT
Population 25 years and over 41,826 100.0% 41,463 100.0% 182,211,639 100.0%
     Less than 9th grade 4,173 10.0% 4,141 10.0% 13,755,477 7.5%
     9th to 12th grade, no diploma 3,972 9.5% 3,989 9.6% 21,960,148 12.1%
 Highschool grad incl. equivalency 8,754 20.9% 8,736 21.1% 52,168,981 28.6%
     Some college, no degree 8,886 21.2% 8,879 21.4% 38,351,595 21.0%
     Associate degree 3,479 8.3% 3,474 8.4% 11,512,833 6.3%
     Bachelor's degree 8,941 21.4% 8,786 21.2% 28,317,792 15.5%
     Graduate or professional degree 3,621 8.7% 3,458 8.3% 16,144,813 8.9%
MARITAL STATUS
Population 15 years and over 50,870 100.0% 50,371 100.0% 221,148,671 100.0%
     Never married 14,779 29.1% 14,586 29.0% 59,913,370 27.1%
     Now married, except separated 29,699 58.4% 29,451 58.5% 120,231,273 54.4%
     Separated 790 1.6% 790 1.6% 4,769,220 2.2%
     Widowed 2,261 4.4% 2,284 4.5% 14,674,500 6.6%
     Divorced 3,341 6.6% 3,260 6.5% 21,560,308 9.7%
LANGUAGE SPOKEN AT HOME
Population 5 years and over 61,561 100.0% 60,905 100.0% 262,375,152 100.0%
     English only 24,827 40.3% 24,538 40.3% 215,423,557 82.1%
     Spanish 10,214 16.6% 10,207 16.8% 28,101,052 10.7%
     Other Indo-European languages 6,842 11.1% 6,564 10.8% 10,017,989 3.8%
 Asian and Pac. Island languages 19,209 31.2% 19,127 31.4% 6,960,065 2.7%
Economic Characteristics
EMPLOYMENT STATUS
Population 16 years and over 49,993 100.0% 49,485 100.0% 217,168,077 100.0%
          Employed 31,159 62.3% 30,784 62.2% 129,721,512 59.7%
          Unemployed 1,659 3.3% 1,654 3.3% 7,947,286 3.7%
          Armed Forces 11 0.0% 11 0.0% 1,152,137 0.5%
COMMUTING TO WORK
Workers 16 years and over 30,331 100.0% 29,968 100.0% 128,279,228 100.0%
     Car, truck, or van -- drove alone 22,114 72.9% 21,835 72.9% 97,102,050 75.7%
     Car, truck, or van -- carpooled 4,920 16.2% 4,865 16.2% 15,634,051 12.2%
 Public trans. (including taxicab) 1,886 6.2% 1,886 6.3% 6,067,703 4.7%
 Mean travel time to work (min.) 34.0   34.0   26.0  
OCCUPATION
Employed civilian pop 16 yrs. and over 31,159 100.0% 30,784 100.0% 129,721,512 100.0%
 Mgmt,Prof,& related jobs 11,216 36.0% 10,952 35.6% 43,646,731 33.6%
     Service occupations 3,478 11.2% 3,507 11.4% 19,276,947 14.9%
     Sales and office occupations 8,303 26.6% 8,161 26.5% 34,621,390 26.7%
 Farming,Fish,Forestry jobs 66 0.2% 66 0.2% 951,810 0.7%
 Construction,Extraction,Maint job 2,252 7.2% 2,285 7.4% 12,256,138 9.4%
 Prod,Trans,Material moving jobs 5,844 18.8% 5,813 18.9% 18,968,496 14.6%
INCOME IN 1999
Households 18,529 100.0% 18,270 100.0% 105,539,122 100.0%
     Less than $10,000 769 4.2% 752 4.1% 10,067,027 9.5%
     $10,000 to $14,999 572 3.1% 570 3.1% 6,657,228 6.3%
     $15,000 to $24,999 1,062 5.7% 1,035 5.7% 13,536,965 12.8%
     $25,000 to $34,999 1,178 6.4% 1,171 6.4% 13,519,242 12.8%
     $35,000 to $49,999 1,904 10.3% 1,834 10.0% 17,446,272 16.5%
     $50,000 to $74,999 4,219 22.8% 4,125 22.6% 20,540,604 19.5%
     $75,000 to $99,999 3,536 19.1% 3,567 19.5% 10,799,245 10.2%
     $100,000 to $149,999 3,527 19.0% 3,501 19.2% 8,147,826 7.7%
     $150,000 to $199,999 1,201 6.5% 1,155 6.3% 2,322,038 2.2%
     $200,000 or more 561 3.0% 560 3.1% 2,502,675 2.4%
     Median household income $71,863   $72,243   $41,994  
Families 15,688 100.0% 15,529 100.0% 72,261,780 100.0%
     Less than $10,000 389 2.5% 380 2.4% 4,155,386 5.8%
     $10,000 to $14,999 301 1.9% 301 1.9% 3,115,586 4.3%
     $15,000 to $24,999 812 5.2% 813 5.2% 7,757,397 10.7%
     $25,000 to $34,999 1,021 6.5% 1,014 6.5% 8,684,429 12.0%
     $35,000 to $49,999 1,705 10.9% 1,647 10.6% 12,377,108 17.1%
     $50,000 to $74,999 3,646 23.2% 3,578 23.0% 16,130,100 22.3%
     $75,000 to $99,999 3,173 20.2% 3,207 20.7% 9,009,327 12.5%
     $100,000 to $149,999 3,160 20.1% 3,131 20.2% 6,936,210 9.6%
     $150,000 to $199,999 1,000 6.4% 978 6.3% 1,983,673 2.7%
     $200,000 or more 481 3.1% 480 3.1% 2,112,564 2.9%
     Median family income $74,675   $75,182   $50,046  
Per capita income $22,878   $22,855   $21,587  
Housing Characteristics
HOME VALUE
Specified owner-occupied units 11,430 100.0% 11,401 100.0% 55,212,108 100.0%
     Less than $50,000 329 2.9% 323 2.8% 5,457,817 9.9%
     $50,000 to $99,999 103 0.9% 99 0.9% 16,778,971 30.4%
     $100,000 to $149,999 372 3.3% 372 3.3% 13,110,384 23.7%
     $150,000 to $199,999 960 8.4% 948 8.3% 8,075,904 14.6%
     $200,000 to $299,999 3,427 30.0% 3,492 30.6% 6,583,049 11.9%
     $300,000 to $499,999 5,181 45.3% 5,154 45.2% 3,584,108 6.5%
     $500,000 to $999,999 1,041 9.1% 996 8.7% 1,308,116 2.4%
     $1,000,000 or more 17 0.1% 17 0.1% 313,759 0.6%
     Median $314,600   $313,100   $119,600  
GROSS RENT
Specified renter-occupied units 5,297 100.0% 5,099 100.0% 35,199,502 100.0%
     Median $1,091   $1,089   $602  


Totals may not add to 100 due to rounding.   Source: U.S. Census 2000







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